One of my all-time favorite things to do is send snail mail. Handwriting a simple note of thanks, a sweet hello, congratulations or happy day is a craft that I want to keep alive. And when I sell a print through Etsy, or have a custom request that needs to be shipped, my love of creating/selling work and putting together a package merge into one fantastic happy moment. What could be better than opening a pretty gift? I want to instill that excitement when I ship an 8×10 map of your favorite state to you. Each design is unique and original, thats why you are supporting handmade right? The interaction of creator to customer should be just as special. I’ve been inspired to share this thought because of a recent blog post by HandMade in PA that nails it on the head with personal experience and featured my maps in the article! Though I’m constantly re-thinking and evolving my mail-to-you package experience, I would like to think I always share a part of myself with each mailer that is sent out. A mental checklist begins to form once I sit down and begin to package orders. Always included are business cards (yes multiple, in case the buyer wants to share with a friend and keep one for themselves), a hand written thank you note that’s personalized with their name and the item they purchased- sometimes even a story sneaks its way in, a special goodie- whether it be a note card or special print for them to keep or pass on as a gift, designed mailing labels, colorful strips of washi tape, and a piece of yarn to tie it all together! phew!
A rainbow of blank Hello notecards ready to be written on & sent out with orders!
A customer bought 4 illustrated state prints! So I included a special “hello from Florida” notecard as a thank you
I just recently updated all of my state map photo’s on Etsy to represent this “package” of mine. Because, really it’s not just the end result of what you receive in the mail, it all has to tie together and this whole process begins at the initial stage of wanting to make the purchase. And doesn’t that excitement and wanting start when you first lay eyes on the product? If it is, then those product photos will be the first thing (sometimes even the only thing…) the customer will experience! As I evolve, so will the product photos, the package, the designs, everything will ever so slightly change and change again but it will always be a true representation of myself.